WILDFOLK ("WILDFOLK," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit or make a purchase on wildfolk-landing-page.vercel.app (the "Site"), how we use it, and the choices you have. By using the Site, you agree to the collection and use of information in accordance with this Policy.
1. Information We Collect
We collect information you provide directly to us, information collected automatically, and information from third parties:
- Order & contact information: name, email address, shipping and billing address, and phone number when you place an order or contact us.
- Payment information: payments are processed by Stripe, Inc. We do not store your full card number, CVC, or bank details on our servers — that information is collected and stored directly by Stripe under its own privacy policy.
- Usage data: pages viewed, items added to cart, browser type, device information, and approximate location, collected automatically via cookies and similar technologies.
- Communications: any information you provide when you contact customer support, subscribe to our newsletter, or leave a review.
2. How We Use Your Information
We use the information we collect to:
- Process, fulfill, and ship your orders, and communicate with you about them;
- Operate, maintain, and improve the Site and our product catalog;
- Send you marketing communications where you have opted in, and administer promotions;
- Detect, investigate, and prevent fraudulent transactions and other unlawful activity;
- Comply with our legal and regulatory obligations;
- For any other purpose disclosed to you at the time the information was collected, or with your consent.
We retain the right to use aggregated or de-identified information, which can no longer reasonably be used to identify you, for any business purpose.
3. How We Share Information
We do not sell your personal information. We may share information with:
- Service providers who perform services on our behalf, including payment processing (Stripe), order fulfillment, shipping carriers, hosting (Vercel), and analytics providers;
- Legal and safety purposes, where we believe disclosure is required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of WILDFOLK, our customers, or others;
- Business transfers, in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
4. Cookies & Tracking Technologies
We use cookies and similar technologies (such as browser local storage, which we use to remember the contents of your shopping bag) to operate and improve the Site, remember your preferences, and, where applicable, measure the effectiveness of marketing. You can control cookies through your browser settings; disabling cookies may affect the functionality of the Site, including the shopping cart.
5. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including to satisfy any legal, accounting, tax, or reporting requirements, resolve disputes, and enforce our agreements. Order records may be retained indefinitely for accounting and fraud-prevention purposes.
6. Your Choices & Rights
Depending on your location, you may have certain rights regarding your personal information, such as the right to request access to, correction of, or deletion of the personal information we hold about you. To make such a request, contact us using the information below. We will respond to verifiable requests as required by applicable law. We reserve the right to decline a request where permitted by law, including where fulfilling it would be unreasonably burdensome, impact the rights of others, or conflict with our legal or legitimate business obligations (for example, order and tax records we are required to keep).
You may opt out of marketing emails at any time using the unsubscribe link in those emails. You may still receive transactional messages related to your orders.
7. Children's Privacy
The Site is intended for use by adults purchasing on behalf of children. We do not knowingly collect personal information directly from children under 13. If we learn that we have inadvertently collected personal information from a child under 13, we will take steps to delete such information promptly.
8. International Transfers
WILDFOLK products are manufactured in China, and our service providers may process information in the United States and other countries. By using the Site, you acknowledge that your information may be transferred to, stored, and processed in a country other than your own, which may have data protection laws that differ from those of your jurisdiction.
9. Data Security
We use commercially reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security. To the fullest extent permitted by law, WILDFOLK disclaims liability for unauthorized access to or use of your information that is beyond our reasonable control.
10. Changes to This Policy
We may update this Privacy Policy from time to time at our sole discretion. The "Last updated" date above reflects the most recent revision. Your continued use of the Site after any change constitutes your acceptance of the revised Policy.
11. Contact Us
Questions about this Privacy Policy can be sent to hello@wildfolk.example.